Producers and creative are given little information on how their shows are performing and streamers are increasingly frustrated. This has left producers stuck in the middle, as the prices of shows increase and become harder to estimate. TREE STANDS FULLHalf a decade ago, Create Denmark demanded its members took control of their digital rights, in direct conflict with streamers’ models of full international rights ownership. The situation centers on rights ownership. “There are ongoing conversations with Create Denmark and we as producers do what we can to create pressure so that they understand compromise is needed,” he said. Hermann urged the unions and streamers to find a solution before the damage becomes longer term. “Streamers won’t pay just any price for Danish content, and many will do perfectly well without Danish content,” said Hermann, adding that the Ukraine war, rising inflation in Europe and several other factors meant demanding higher fees for shows was unrealistic. He admitted both the Create Denmark and the Danish Producers Association had “overestimated” the value of Danish content to the streamers, which had contributed to the commissioning blackout. However, Hermann cut a downbeat figure this morning during the Something’s Rotten in Denmark session, opening by saying: “It’s a pretty fucked up situation overall.” We thought, ‘The sky’s the limit,’ but it’s not.”Ī petition released this week signed by 1,912 Danish TV and film figures, including 170 production companies (more than the number actually making content in country), is demanding the situation ends and a deal struck. Everybody thought the streamers would grow - a few years ago, some believed Netflix would have 500 million subscribers. “We should have been harder on those discussions but we are talking about a situation where we thought streamers would grow. They “didn’t think they had reached a ceiling on payments,” said Hermann. Hermann, who co-founded the ITV Studios-backed Apple Tree with former DR drama chief Piv Bernth, told delegates this morning that “greed” from Denmark’s creative community had played a large role in unprecedented situation, while the lack of transparency from streamers over content performance exacerbated the situation.Ĭreate Denmark had suggested changing payment terms as a show’s popularity grew, if a streamer became more popular and how long the show stayed on the platform. TREE STANDS SERIES'A Man In Full': Jerrika Hinton Joins Cast Of Netflix Limited Series
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